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| Cristiano Ronaldo |
Cristiano Ronaldo’s influence at Al-Nassr is no longer limited to goals, leadership and global attention. The Portuguese icon is now positioning himself for a much bigger role behind the scenes, as he prepares to increase his ownership stake in the Saudi Pro League club amid a new privatisation drive.
Ronaldo currently owns 15 percent of Al-Nassr, a stake valued at around £50 million, making him one of the most high-profile player-investors in world football. Reports indicate that the 40-year-old forward is keen to acquire a larger share of the club as Saudi football continues its transition toward private and semi-private ownership models.
Since arriving in Riyadh in December 2022, Ronaldo has become the face of Al-Nassr and, in many ways, the Saudi Pro League itself. His signing marked a turning point for football in the Kingdom, triggering a wave of global stars moving to Saudi Arabia and dramatically boosting the league’s international profile. Now, his ambitions appear to stretch far beyond his playing career.
Al-Nassr’s planned privatisation forms part of Saudi Arabia’s wider Vision 2030 strategy, which aims to make local clubs more commercially independent, globally competitive and financially sustainable. Within this framework, Ronaldo’s growing stake is seen as both a strategic move and a symbolic one — placing a global football brand at the heart of the club’s future.
Those close to the situation suggest Ronaldo views Al-Nassr as a long-term project. He has previously spoken openly about his desire to own football clubs after retirement, insisting he wants to stay involved in the game at the highest level, but from the boardroom rather than the dressing room.
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| Team Al Nasar |
On the pitch, Ronaldo remains central to Al-Nassr’s ambitions. Despite his age, he continues to deliver goals and big-game moments, while also mentoring younger players and acting as a magnet for sponsorships and global partnerships. His commercial value to the club is enormous, which makes his increasing ownership stake a logical next step.
If the move goes through, Ronaldo would join a growing list of elite players who are reshaping football’s power structures — not just as legends of the game, but as decision-makers and investors. For Al-Nassr, deeper Ronaldo involvement could mean greater global reach, stronger commercial appeal and a clearer long-term vision.
For Cristiano Ronaldo, it is another sign that his legacy will not end with retirement. Whether on the pitch or in the boardroom, he is clearly determined to remain at the centre of world football.
